UX Manager, Product Owner
UX Manager; Scrum change management; Product Owner, featureand SEO Scrum teams; lead user research, SNA (social network analysis), A/B testing, BI analytics, UX strategy, taxonomy, user flow, use cases, wires, CSS.
- Targeted UGX (user-generated experience) strategy. Increased 1→many user communication 181%, lifted 1→1 user-generated content 22%, and drove active user-generated content up 134%.
- Conducted taxonomy audit to optimize site information design; developed road map strategy; conducted SNA (social network analysis); researched search personas.
- Key profile refresh reduced bounce 55%, increased paid conversion 15%, lifted 1→1 user-generated content 22%.
- Product Owner for feature and SEO global virtual Scrum teams; brought UX feature team velocity up 50% in 3 months.
- Improved relationships with off-shore teams. Created change management UX strategy for waterfall→Scrum transformation