Solving problems with design

Alex O'Neal's portfolio

One of the…

…best designers I have ever worked with.
—Jennifer Ehrlich, PhD, Usability Researcher

…best product owners I have worked with.
—Geethika Gummadi, Senior Project Leader

…most analytically sophisticated managers I've ever worked with.
—Greg Sawyer, BI Architect

…most supportive co-workers I have ever had.
—Nansi Hall, Writer

…most detail-oriented, self-sufficient and motivated UX professionals I have met in my career.
—Jim Machajewski, Director of UX

See more testimonials below.


As you might guess from the above quotes, I'm the original jack of all trades, master of some—at least, as far as user experience is concerned. I've researched, tested, designed from the inside out, performed content engineering and information architecture, dived deep into interaction design, led global cross-functional teams, developed visual strategies and branding, and run AB testing and extensive analytics. I love to prototype in code, and have occasionally been a front-end developer.

This portfolio is a work in progress, but below are personas I've designed for, roles I've done (many overlapping), and industries I've worked in. There are also links to some highlighted work. More coming soon!

Notes for skill paths, based on redesigned taxonomy and syllabus for UX design immersive course for General Assembly (2017).

No Feature Left Behind

A highly usable dashboard for Dell, designed to work from desktop to vertical phone view.

Responsive Dell dashboard

Kinnser Software users found it challenging to find help some days. This solution met many needs, and managed to surprise and delight frustrated users.

Kinnser help menu

Prototyping to prove a point

For an executive dashboard product, none of the vendors we considered could provide the dashboard options we wanted. To demonstrate the possibilities, I prototyped this dimple D3 JS dashboard MVP.

Dashboard demo (opens in new tab)

Two days, many users, and one busy researcher

The annual Kinnser User Conference was a perfect opportunity to perform usability testing and research. How best to use the time?

Pop-up usability lab

Redesigning a money-maker

Hoovers, a division of Dun & Bradstreet, was losing revenue from its company Fact Sheet. How to fix this (and bring up revenue per visitor 84%)?

Fact Sheet redesign

Personas met along the way

  • app developers
  • bankers
  • BI analysts
  • CIOs
  • cloud engineers
  • customer service reps (internal)
  • doctors
  • entrepreneurs
  • farmers
  • federal government
  • Fortune 50/100/500 executives
  • home healthcare administrators
  • home healthcare therapists
  • IT administrators
  • jewelry buyers
  • library administrators
  • local government
  • microchip developers
  • middle-aged nostalgia seekers
  • mid-level business owners
  • military veterans
  • music fans
  • nurses
  • patients
  • pet owners
  • pharmaceutical executives
  • restaurant guests
  • RFID engineers
  • sales makers
  • shoe buyers
  • small business owners
  • students
  • telecom engineers


  • analyst
  • chief design officer
  • content engineer
  • content strategist
  • graphic artist
  • front-end developer
  • information architect
  • interaction designer
  • knowledge engineer
  • product owner
  • project lead
  • prototyper
  • sys admin
  • taxonomist
  • teacher
  • team lead
  • user researcher
  • ux manager
  • visual designer
  • web content manager
  • webmaster
  • writer


  • advertising/promotion
  • B2B
  • B2C
  • business intelligence
  • C2C
  • education
  • Fortune 50
  • healthcare
  • library
  • partners
  • retail
  • sem
  • semiconductor
  • seo
  • social network
  • start-up
  • technology
  • telecom