Two fish. Watercolor, sometime in the nineties.
Hi, I'm Alex O'Neal. I've been solving problems with design thinking for some time now, using whatever building blocks are at hand: tools include but are not limited to user research, color, content strategy, taxonomy, code, flow, layout, interactions, service design, psychology, and testing. I've been doing it long enough to develop a personal design thinking approach, narrative design. Narrative design is a synthesis of narrative taxonomy and an ecological approach I developed in 2008 to better understand users. Buy me a cup of coffee and I'll tell you about it!
If you didn't guess from the "field entry" on the home page, taxonomy is a hobby of mine. Other hobbies include dogs, fiber art, painting, and writing. But that list feels way too short: Life is full of fascinating things, and it's rare I can't find the interesting in a subject.
Hope you enjoy the site!