Hi, I'm Alex O'Neal. I've been solving problems with design thinking for some time now, using whatever building blocks are at hand: tools include but are not limited to user research, color, content strategy, taxonomy, code, flow, layout, interactions, service design, psychology, and testing. I've been doing it long enough to develop a personal design thinking approach, narrative design. Narrative design is a synthesis of narrative taxonomy and an ecological approach I developed in 2008 to better understand users. Buy me a cup of coffee and I'll tell you about it!

If you didn't guess from the "field entry" on the home page, taxonomy is a hobby of mine. Other hobbies include dogs, fiber art, painting, and writing. But that list feels way too short: Life is full of fascinating things, and it's rare I can't find the interesting in a subject.

Hope you enjoy the site!

P.S. Wondering where the winking brain logo came from? I designed that icon to reflect my neurologically diverse brain. Some days I'm certain it's having a joke on me that I may or may not be getting—hence the wink and the smile.